Meet our brand ambassadors
We are proud of our athletes

Anriette Schoeman

Smash Dreams. Recover. Repeat.

Anriette Schoeman is a determined rebel. Following her passion for the sport of cycling from the age of 15, she achieved national colours as a junior in only her second season of cycling.

After school, her drive to excel led her to a winning streak which would engrave her name in the history books of cycling. Winning the Cape Town Cycle Tour a record-breaking 7 times wasn’t enough, and she went on to win the Elite Women’s National Road Championships on 8 occasions – something that had never been done.

Her long cycling season included being a team member in 3 different Commonwealth Games and the Olympic Games in Athens 2004.

Make the Dash Count

There seems to be no stopping her evergreen determination, and Cytosport has been the fuel to her dreams for most of it.

“Your life is made up of two dates and a dash. Make the most of the dash.”

Personal Details

Full name: Anriette Schoeman
DOB: 1977/08/25
Height: 159cm
Weight: 50kg
Country: South Africa
Personal Bests:
Athens 2004 Olympics,
7x Cape Town Cycle tour winner,
8x Elite road national champion
Coach: John Wakefield
Occupation: Full-time Athlete
Facebook: Anriette Schoeman
Instagram: @anriette47

Nicholas Quenet

Always seeking. Never settling.

An athlete with an impeccable desire for detail and one that finds enjoyment in mastering the smaller aspects of the sport of triathlon.

A double African triathlon champion, arising from a background of swimming national champion and record-breaker. A resumé which also includes multiple multi-sport national titles.

A reserved character that prefers to influence and inspire others through actions rather than talk. A philosophical and questioner in both life and sport, always searching for that desired moment when everything just falls in place. A deep thinker who finds these solutions through the simplistic art of putting ink on paper.

Self-coached and self-taught, a completely unorthodox approach to the sport of triathlon but who better to trust than ourselves? It is tough at times (but what isn’t?) to know it’s all up to you to make it happen, but being a triathlete has led to finding a deeper understanding of himself and how badly he wants the dream.

He is always up for a challenge!

Live the dream. Share the dream.

A firm believer in giving back more than you’ve gained. Nick is fond of sharing his love and passion for triathlons with anyone who crosses his path and then enjoying the satisfaction of seeing them reap the rewards of their hard work.

Nick is currently a development coach, helping and educating younger athletes in South Africa on their paths to living out their passions. In addition, he also spreads the love of Cytosport nutrition to recipients less fortunate, but with an eternal burning desire to reach their optimal levels.

When the time comes to walk out into the professional sporting arena, he knows he will firstly be equipped with the necessary tools to adapt in the competitive world of triathlon and secondly, he will have the best nutritional supplements by his side!

Bring on the future!

Personal Details

Full name: Nicholas Anton Quenet
DOB: 26 April 1997
Height: 189cm
Weight: 73kg
Country: South Africa
Personal Bests:
Double African Triathlon Champion,
South African Swimming Record Holder and Champion,
4x South African Biathle Champion,
3x South African Biathle Champion,
Provincial Track and Cross Country Champion
Coach: Self-coached
Occupation: 3rd year Bachelor of Accounting Student (Stellenbosch University)
Facebook: Nicholas Quenet
Instagram: @nick_quenet

Emma Olley

Between impossible and possible, lies determination

Emma never considered herself much of an athlete, until she came across CrossFit in the little town of Grahamstown and decided to give it a try.

Since her first session she has never looked back and has finally found her niche. Emma is currently head coach at CrossFit Grahamstown where she trains to reach a standard that will allow her to compete at an elite level.

Emma has recently started taking part in CrossFit competitions and is proving herself to be a force to be reckoned with.

Aim high as motivation

Together, with her boyfriend and Muscle Milk enthusiast, Justin Holliday, she is aiming to compete at international team level. This is what fuels her motivation to become STRONGER EVERYDAY™.

Personal Details

Full name: Emma Olley
DOB: 27 October 1991
Height: 167cm
Weight: 66kg
Country: South Africa
Personal Bests:
1st place individual female’s East Cape Champs 2018,
2nd place team East Cape Champs 2018,
2nd place individual female’s East Cape Champs 2017,
2nd place team East Cape Champs 2017,
3rd place team King of the Mountain 2017,
Placed 22nd in South Africa in the CrossFit Open
Coach: Nico van der Walt
Occupation: Head coach at CrossFit Grahamstown
Facebook: Emma Olley
Instagram: @em_olley

Justin Holliday

Between impossible and possible, lies determination

Justin has always been a natural sportsman, starting from a young age where he excelled on the rugby field for several years.

Since then, Justin’s interests have shifted towards CrossFit, where he has shown his strength of character and determination in becoming a top-level CrossFit athlete in the recent events he has competed in.

CrossFit is perfect for Justin’s love of sports and fitness as he is tested daily to improve in all aspects of fitness to become STRONGER EVERYDAY™.

Watch out! Here we come!

Justin has recently started competing in a team with his girlfriend and fellow Muscle Milk fanatic Emma Olley and is hoping to compete at CrossFit competitions on an international level very soon. 

Personal Details

Full name: Justin Holliday
DOB: 5 March 1995
Height: 186cm
Weight: 97kg
Country: South Africa
Personal Bests:
2nd place individual men’s East Cape Champs 2018,
2nd place team East Cape Champs 2018,
2st place team East Cape Champs 2017,
3rd place team King of the Mountain 2017
Coach: Nico van der Walt
Occupation: Student and CrossFit Trainer at CrossFit Grahamstown
Facebook: Justin Holliday
Instagram: @justinw_h

Antonelle Saporta

Always smiling

Sport has always been a major part of Antonelle’s upbringing and she was immersed in it from a very early age. It has motivated her and made her strong-minded, disciplined individual. Sport gives Antonelle a sense of confidence, and her wellbeing and health depend on her being active.

This smiling, soft-spoken woman with her girlish dimples strives to always give her best and to do better. She wants to inspire other people and uses sport as a platform to make lifelong friends. Antonelle loves to live a healthy lifestyle and to be an example to others.

Put it all out there

Antonelle only began her Triathlon career in 2015 as an add-on to her swimming and lifesaving that began years earlier in school. If there’s one thing she has learned over all the years that she has been competing and doing sport, it is that hard work and commitment pays off. After taking a break to have her children, she has set many tough goals for the future because STRONG FEELS GOOD™ and that is what motivates Antonelle!

Personal Details

Full name: Antonelle Saporta
DOB: 1 May 1980
Height: 169cm
Weight: 60kg
Country: South Africa
Personal Bests:
Ironman 70.3 World Championship – 7th overall in her age group (04h55min),
SA Masters Swimming Championship 2017 – 4 gold and 6 silver medals
Coach: Richard Lawrie
Occupation: Marketing Manager for Investec and Mother of 2
Facebook: Antonelle Saporta
Instagram: @antonellesaporta

Michael Thomas

Growing talent

Michael is a young but driven rower that aspires to be the best. He has been very successful at a junior level and has been crowned national champion in various age categories. He now aims to use this success as he tries to represent his South Africa at an under23 and open level.

He has put everything into his career and wants to perform at the highest level he possibly can.

Where the passion lies

With the highly demanding sport of rowing, it is important that your dreams are clear and goals are set. Michael recognises that he would not be able to achieve the goals that he has set without the drive force he has behind him to become STRONGER EVERYDAY™.

Personal Details

Full name: Michael Ewan Thomas
DOB: 21 October 1999
Height: 187cm
Weight: 76kg
Country: South Africa
Personal Bests:
2km – 6:40 
5km – 17:43
Coach: Harry Townsend
Occupation: Student
Facebook: Michael Thomas
Instagram: @michael.thomas7

Mischka Strydom

Stay humble, passionate and go for Gold

In only her fourth year of competitive cycling in the youth category, Mischka Strydom is one of South Africa’s up and coming young female cyclists.

She has performed exceptionally well at the South African National Championships, by obtaining Gold, Silver and Bronze medals in both the Road and Track disciplines over this period.

Mischka finds herself on the podium at most races she enters and is improving with every pedal stroke and becoming STRONGER EVERYDAY.

She does Mounting Biking on the side in a more casual manner for the love of the sport, and her ultimate dream is to be included into an International Ladies World Tour Cycling team.

Personal Details

Full name: Mischka Strydom
DOB: 25 September 2002
Height: 162cm
Weight: 52kg
Country: South Africa
Coach: Anriette Schoeman
Facebook: Mischka Strydom
Instagram: @mischka_strydom

Murray Bales-Smith

May the fours be with you

Learning to row quite late in his school career at Grey High School, Murray quickly caught up to the rest of his age group and made the Grey High School First Team squad in his first year of rowing.

Murray’s passion for rowing lead him to study at Rhodes University with its great rowing history. His passion and hard work has led to one success after the other, and his proudest achievement is that he is captain of Rhodes University’s Rowing Club.

This incredibly dedicated and exceptional gentleman has proved himself to be one of the top university rowing athletes in South Africa, by winning many events at South African Universities Championships, which include the Pair, Quad, Four, and Eight. Murray has been awarded full university colors twice for rowing.

Think about it. Dream about it. Work for it.

On a national level, Murray has managed to win the Men’s Quad at the South African Rowing Championships for three consecutive years. In 2016, he was selected to represent the South African University Rowing Team, where he rowed in the men’s Lightweight Four, placing 6th at University Worlds Champs in Poland.

His achievements off the water include setting a new 1km Lightweight universities record on the indoor rowing machine and placing first in the Lightweight Men’s 5km indoor regatta in 2015, 2017 and 2018

With exceptional goals in mind, this boy knows that STRONG FEELS GOOD™.

Personal Details

Full name: Murray Michael Bales-Smith
DOB: 29 December 1996
Height: 180cm
Weight: 72kg
Country: South Africa
Personal Bests:
1km – 3:04
2km – 6:32
5km – 17:15
Occupation: B.Com Student (Rhodes University)
Instagram: @murraybalessmith

Martin Binedell

Goals are bought with nothing but sweat and determination.

Starting off as a young swimmer, Martin wasn’t the biggest or fastest, nor was he a frequent podium finisher. He had to learn how to lose before he could learn how to win and he is still grateful to this day for that life lesson. Martin says it taught him that there was no substitute for hard work and that a goal is bought with nothing but sweat and determination. It moulded him into the swimmer he is today, and it taught him the importance of consistency.

Do it again tomorrow. And the next day. And the next.

Martin loves pushing his body to its limits on a daily basis but he knows that recovery is just as important as training.

“Cytosport gives me the confidence to put my body through hours of intense training and know that I’ll be able to do it all again tomorrow, and the next day, and the next. STRONG FEELS GOOD™, and knowing I’m looking after my body and its needs helps me deliver consistent performance both in the pool and in the gym.” says this champion.

Personal Details

Full name: Martin Christian Johann Binedell
DOB: 30 July 1995
Height: 186cm
Weight: 90kg
Country: South Africa
Personal Bests:

200m Backstroke 1.57:87
Commonwealth Games 2018 (Gold coast) team SA, Bronze medal- 4x100m medley relay (morning swim), 6th – men’s 200m backstroke.
African Champion 2015 (African games), 2016 (African swimming championships) Both Team SA.
National Champion 2015, 2016, 2017, 2018 (current)
Mare Nostrum Swim Series 2018 (Monaco) Silver (200m Backstroke), Bronze (100m Backstroke)
World Championships 2017 (Budapest) Team SA
Commonwealth festival of Lifesaving 2017 (Durban) Team SA, Multiple gold silver and bronze medalists
World Lifesaving Championships 2018 (Adelaide, Aus) Team SA, to take part 21 November-2 December
Multiple National Champion (2018, 2017)
Coach: Graham Hill
Occupation: Bcom Marketing Student at the IIE Varsity College
Facebook: Martin Binedell Olympic Journey
Instagram: @martin1binedell_swimmer


Ross Barnard

Run. Outlast.

As veterinarian turned attorney with an obsession to swim, bike and run, Ross’ younger years were shaped by team sports. It was here that he realised he lacked the optimum skills for the sports but had the talent to run and outlast most of his competitors.

The further, the better

With the support of his family and friends, Ross juggles a full work day, additional studies and his training, creating a lifestyle that has allowed him to complete multiple full Ironman races (his favorite race distance) and other ultra-distance events.

To be STRONGER EVERYDAY™ is ever-present at the forefront of his mind and the cornerstone to his motivation in achieving his goals, day in and day out!

Personal Details

Full name: Ross Andrew Barnard
DOB: 6 November 1990
Height: 179cm
Weight: 70kg
Country: South Africa
Personal Bests:
1/2 marathon 1:09
Marathon 2:30
1/2 Ironman 4:28
Full Ironman 9:37
Coach: Richard Lawrie
Occupation: Attorney
Facebook: Ross Barnard
Instagram: @rossb11

Maike Diekmann

What dreams are made of

I am a Namibian rower that started the sport in my third year of university. I am therefor therefore very “new” to the sport in which most top athletes have been involved with for 10 years or more. When I first sat in a boat, it never dawned on me that I would follow the path I am on now. It didn’t come naturally to me, and initially I was more in the water than in the boat. I stuck the first year out and managed to win novice level races. That, and my very competitive nature, got me hooked. My small goals changed in a very short period of time. Suddenly, I was looking at breaking times that I never would have imagined I would be able to row, and now an Olympic goal is firmly in my sight. It would make me the first Namibian rower ever to represent my country. This is truly what dreams are made of!

Find your inspiration

I would like to inspire others to try the unthinkable, even when it seems impossible. Through hard work, determination and passion, there truly are no limits. My journey is proof of that, even though it has been hard work every single day. Knowing that the Namibian flag will fly high amongst those of all the other nations is my inspiration – along with a cold Muscle Milk after every session. Strong feels good – that I promise you.


Personal Details

Full name: Ros
DOB: 6
Height: 1
Weight: 7
Country: Namibia
Personal Bests:
1/2 marathon 1:09
Marathon 2:30
1/2 Ironman 4:28
Full Ironman 9:37
Coach: R
Occupation: A
Facebook: R
Instagram: @r

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